It is a book to read for today's executivies!

The book " GOOD WORKS" is filled with many practical examples. The book is written by an eminent panel on marketing and is a practically usefull reference for the executives of todays world who are aspiring to achieve the balance between achiving corporate goals and making a positive impact for the society as a whole.

Lets talk about your favorite books

Dear all

Lets talk something about the favorite books we have read. Just put a comment on the book or any special chapter of a book you liked most!

Please submit details of such books to this blog as a comments for the existing posts. You comment will be republished in this blog as a new post so that everyone could see it. Plus more, a photograph of the book will be attached as well.